Growth

How smart startups become market leaders (with storytelling)

Have you ever wondered what startups do to become market leaders ? I wish there is a PERFECT ANSWER. But there is none.  It is just like the African proverb that says “there are many paths to the market”, Today’s #African #proverb: There are many paths to access the market. A #Yoruba proverb sent by Godfred Nettey, London, UK …

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4 Tips For Creating Homepages That Convince People To Buy (Lessons from 3 Nigerian savings app)

Let me tell you a personal, real-life story. Sometimes last year, I read an article about savings app. It prompted me consider automating my savings. For context, I faithfully save at least 30% of my income (all thanks to my wife’s effort). So, this decision was not supposed to be a big deal. But as soon …

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