How to use email to communicate service outages to your customers (Case study of getBarter.com)

I have been a beta user of Barter. Here is the backstory…… Sometimes last year I needed to renew hosting for my website, unfortunately, none of my local credit and debit cards could work for international transactions. This was during the Naira FOREX crisis in 2016 when CBN issued directives to banks to minimize/stop Naira-denominated …

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How to launch a newsletter people love to read and Make a LOT of Money

If you are like me, you’ll probably have are some “special emails” you have formed the habit of reading every week. You don’t delete them, you don’t unsubscribe. Instead, you bookmark them to “read later” I have a list of my own too. They cover different topics from career, tech, psychology, startup funding, growth marketing to entertainment). …

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I “tracked down” AvonHMO’s digital strategy playbook (Here is what I found)

AvonHMO is not your typical HMO company. Even though I use a different HMO provider at my workplace I decided to take a closer look at their successful digital marketing strategies which has helped to grow their market share.  Here are few more things that the company that claims to be “…the first HMO to sell health plans …

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How smart startups become market leaders (with storytelling)

Have you ever wondered what startups do to become market leaders ? I wish there is a PERFECT ANSWER. But there is none.  It is just like the African proverb that says “there are many paths to the market”, Today’s #African #proverb: There are many paths to access the market. A #Yoruba proverb sent by Godfred Nettey, London, UK …

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4 Tips For Creating Homepages That Convince People To Buy (Lessons from 3 Nigerian savings app)

Let me tell you a personal, real-life story. Sometimes last year, I read an article about savings app. It prompted me consider automating my savings. For context, I faithfully save at least 30% of my income (all thanks to my wife’s effort). So, this decision was not supposed to be a big deal. But as soon …

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